It’s an easy-to-follow narrative taking a strategic view to profit, breaking down the main drivers or levers, i.e. sales, direct costs and overheads. Once front-line people understand the language of profit, it opens an untapped communication channel and you’ll be in a much better position to leverage their expertise. It makes aligning the organisation with a common goal of increasing profit much easier when the front-line understands the bottom line.
An Amazon best-selling book, 3-Levers (author David Dillon B.Bus FCPA MBA) walks you through the relationship of strategy with revenue, direct costs and overheads. He provides examples from many of the most recognisable brands in history, as well as touching on consumer behaviour, procurement and employee motivation. David draws upon his education and 30 years of corporate experience to illustrate this simple system, used by many expert company directors.
Relate to examples from some of the biggest brands in history, such as Nike, Ford, Apple, Blackberry and Rolls Royce. Also included are extra chapters on revenue forecasting and cash-flow management, both essential to managing a successful business.
