We know that more than anything, they want to take advice on how to improve their businesses from someone who has relevant first-hand experience about what actually worked, and didn’t work to fix problems similar to theirs.

Whilst most people ‘get’ that leg specialists look after legs, eye specialists look after eyes and heart specialists after hearts, a lot still think that “all accountants are the same, aren’t they?”

The mistake many make, is pushing their bookkeeper and tax accountant who are busy juggling bookkeeping and tax for dozens of other clients, into unfamiliar territory outside of their specialist areas of expertise, and expect them to fill this void.